New Channel Partnership with FilmCatcher
TORONTO / NEW YORK, November 17, 2008— iThentic shareholders, Barna-Alper Productions and iThentic LLC, today announced a strategic partnership and restructuring of the online and mobile video company (www.ithentic.com) which transfers the management of its operations to the award-winning web and animation company, Smiley Guy Studios. The announcement was made today by Catherine Tait, co-founder and CEO of iThentic and Laszlo Barna, co-founder of Barna-Alper and President of Entertainment One Ltd’s recently formed Television Group.
The business will continue to operate from Toronto, but will move to Smiley Guy Studios’ offices. In exchange for its operating role, Smiley Guy will become an owner in the business and operate it as a subsidiary of Smiley Guy Studios. Catherine Tait becomes Chairman of the Board of Directors, Jonas Diamond will assume the role of CEO, and Smiley Guys Jeremy Diamond and Denny Silverthorne will assume the roles of Creative Directors. The terms of the transaction were not disclosed by the Company.
“Smiley Guy Studios is a genuinely innovative producer with a track record of success with multiplatform properties like ODD JOB JACK. We are excited to welcome their contribution to the ongoing development of iThentic, Canada’s only dedicated online and mobile content producer-distributor,” commented Mr. Barna. “In concluding this deal, Barna-Alper will continue to focus on our core television production activities as part of the Entertainment One group of rights ownership and distribution companies, while maintaining a strategic relationship with iThentic.”
iThentic is a production and distribution service dedicated to bringing the best independently produced content to the online and mobile video arena. Founded in 2006, iThentic moved its headquarters to Toronto in 2007 after Barna Alper invested in the company. “Since our move to Canada, iThentic shifted its focus from a pure distribution model to a content incubation model,” commented Ms. Tait. “Our data points unequivocally point to iThentic’s original content as driving the most user traffic and interest.” Over the last year, iThentic has partnered with the NFB, IFC, Bell New Media Fund and Telus Innovation Fund in the creation of MOBILE STORIES: OBSESSIONS; with ITVS (San Francisco-based Independent Television Video Service) in GLOBAL MOBILE: FOOD and with a number of independent creators such as comedian Dave Hill in the creation of content specifically designed for online and mobile consumption. iThentic also manages a white label content management platform for the Canadian Film Centre-presented and Telus-sponsored online short film festival Shortsnonstop, www.shortsnonstop.com.
“Smiley Guy Studios made its start with ODD JOB JACK on the web and after 5 seasons on The Comedy Network and multiple awards, we are convinced that the Internet provides an efficient model, from a cost and creative perspective, for developing new content for all platforms. We produced Bruce McCall’s ASCENT OF MAN for iThentic and are now developing a 100-episode mobile series based on the success of this online short,” commented Mr. Diamond. “This transaction will allow us to more fully immerse our company in the business of online and mobile production and distribution.”
iThentic also announced today the launch of a new channel on its website, www.ithentic.com, delivered from FilmCatcher.com. FilmCatcher produces dynamic, original video content, including one-on-one conversations with cutting-edge filmmakers, actors, industry executives, festival programmers, and key journalists. “This partnership with FilmCatcher, a leading website for the independent film lovers, underlines iThentic’s commitment and interest in new voices in independent filmmaking and is a great source of original content on the subject,” said Ms. Tait.
About Barna-Alper Productions
Barna-Alper Productions is one of Canada’s leading independent production companies. Renowned for its excellent dramatic and documentary production, the company has garnered numerous national and international awards over the years. The team is led by Laszlo Barna, a passionate advocate for the Canadian film and television industry. The company’s reputation for quality in both dramatic and documentary programming continuously attracts internationally recognized creative talent and strong business partners. Most recently, Barna-Alper Productions entered into a major milestone agreement with the international owner and distributor of entertainment and music content in all media, Entertainment One Ltd. (E1).
About Entertainment One
Entertainment One Ltd. (LSE: ETO) is a leading independent entertainment company with operations in the United States, the UK, Canada, Holland and Belgium. The company’s strategy is to become the world’s largest owner and distributor of independent film, television and music content through acquisitions and organic growth.
Entertainment One’s rapidly expanding content library currently includes more than 3,700 feature films and 4,000 half-hours of televisioncontent.* In addition, the company owns Koch Entertainment, the largest independent record label in North America.
On September 29, 2008, Entertainment One concluded a reverse takeover transaction with DHX Media Ltd. (AIM & TSX: DHX), an international producer and distributor of television programming and interactive content. Following the closing of this transaction, the combined company will have a primary listing on the Toronto Stock Exchange and a secondary listing on AIM. (*E1 Television content figures include DHX program catalogue)
About Smiley Guy Studios
Smiley Guy Studios (SGS) is an award-winning full-service production company with expertise in animation, design, writing, sound, music, and multi-media. Founded in 1998 by graduates of the Canadian Film Centre, SGS has been busy producing its convergent series, “Odd Job Jack,” which recently received a Gemini, CFTPA Indie and Banff Rockie Award for Best Cross Platform Project and has been nominated as Best Comedy Series at the Gemini Awards for 2 consecutive years. SGS has also been collaborating on a variety of animated TV, film and new media projects, including “Sons of Butcher,” “Turbo Dogs,” and “The Dating Guy”. Clients include CTV, NASCAR, Teletoon, Molson Coors, Leo Burnett, Vivendi Universal, Bravo, Microsoft, NFB, Warner Bros and the Dallas Cowboys.
About iThentic
iThentic is an online and mobile video content production and distribution company. iThentic was founded in June of 2006 by film and television industry vets Catherine Tait, partner in Duopoly, former President and COO of Salter Street Films, and former Executive Director of the Independent Feature Project; Al Cattabiani, Founder and former CEO of Wellspring Media; and Liz Manne, partner in Duopoly, former EVP, Programming and Marketing, Sundance Channel, and former EVP of Fine Line Features.