Tororoto/New York [November 13, 2017] — iThentic announced today the rebrand of its distribution platform – under the name iFestivus. The digital content studio also announced a strategic partnership with comedy powerhouse, FUNNY OR DIE, with the launch of a dedicated iFestivus comedy channel on that platform.
Headlining the iFestivus launch on FUNNY OR DIE is the first season of iThentic’s award-winning digital-first series, Space Riders: Division Earth. The sci-fi comedy series — created, written and starring Mark Little (Variety’s Top 10 Comedians to Watch, Mr. D) and Dan Beirne (The Handmaid’s Tale, Fargo), directed by Jordan Canning (Baroness von Sketch Show, This Hour Has 22 Minutes) — follows the adventures of two out-of-shape nobodies who accidentally become Earth’s heroes.
Winner of the 2015 Canadian Screen Award for Best Digital Program, four Canadian Comedy Awards, the IAWTV Award for Best Writing (Comedy), Best Series at the HollyWeb Festival, along with multiple wins at the Rome Web Awards and screenings at festivals around the world, Space Riders: Division Earth is an iThentic production in association with Bell Media and with the participation of the Independent Production Fund, the OMDC (Ontario Media Development Corporation) and the CMF (Canada Media Fund).
iFestivus will showcase the best of iThentic’s library of comedy content including its latest original title from beloved comedian, Chris Locke (Laugh Sabbath), entitled Learning Nature With Chris. Beginning December 12, 2017, the second season of Space Riders: Division Earth will also be launched. The iFestivus team is also curating a selection of comedy series from third party producers to be presented on its channel in the coming months.
“It is an honour for iFestivus to be part of the FUNNY OR DIE family – one of the strongest comedic brands in the business,” commented Catherine Tait, Founder/Chair of iThentic. “Launching with Space Riders on Funny or Die is a perfect storm!”
iThentic is an award-winning digital content studio focused on developing, producing and distributing narrative-based properties for all platforms. We are digital storytellers – equal parts genre-bending live action, wisecracking comedy, trailblazing animation, and indie film with a dose of social conscience. We create our digital content for traditional broadcast, OTT platforms, iOS and Android tablets and smartphones, and social media. HQ’ed in Toronto, we also have offices in New York and Los Angeles in hot pursuit of “the good stuff” as seen on iFestivus. iThentic was named ‘Digital Company of the Year’ in 2012 by Playback and amongst scores of industry awards has been recognized with an International Digital Emmy. iFestivus, the online platform of iThentic, is one of the Acceptable Online Services which can be used to meet the “Shown in Canada” requirement for access to the Canadian Film or Video Production Tax Credit.
About FUNNY OR DIE:
Currently celebrating its ten year anniversary, FUNNY OR DIE (FOD) is a premiere entertainment brand and production studio that creates award-winning comedy. Known for its celebrity driven and political content, FUNNY OR DIE reaches a global audience of more than 60 million people, and is the #1 comedy brand on both Facebook and Twitter.FUNNY OR DIE’s Emmy Award-winning long-form division produces shows like the critically-acclaimed Brockmire for IFC, Emmy-nominated Billy on the Street and The Chris Gethard Show for truTV, American Vandal for Netflix, the Sarah Silverman series I Love You, America for Hulu and No Activity for CBS All Access. FOD also makes award-winning TV commercials and Branded Content for brands such as Pepsi, McDonald’s and Chrysler. FUNNY OR DIE’s founders are Will Ferrell, Adam McKay, and Chris Henchy. Judd Apatow is also a principal partner.
Julie Giles, greenHAT digital
Lisa Baylin, iThentic