Archive for February 2014

The Genesis of Canadian Success in Branded Entertainment

February 11th, 2014 The second white paper in a three-part study, released today by the Canadian Media Production Association (CMPA). OTTAWA, FEBRUARY 11, 2014—Branded Entertainment is seldom understood outside the marketing industry, yet it could pave the way to greater collaboration in the creation and financing of original Canadian screen content. The second white paper…

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